What it is about?
Automation of Whatsapp messages between the company and potential customers
Business context
We want to send personalized messages to customers that differ in message message, sender number (different people from the customer's team) and target recipient
The problem
With a growing number of customers and the need to maintain continuity of communication with this group, sending messages manually becomes a repetitive and difficult process.
The Solution
Creating a template for the messages we want to send and
combining the data we want to send and providing the recipients' numbers makes Whatsapp messages send automatically.
A specific Whatsapp message is sent at a time specified by the customer
Result
Whatsapp messages are instantly sent to the target user using:
- one click (when we want to confirm manually)
- set action in the system (when the action is performed → automatically send messages)
- cyclical events (send messages at a set interval)
Technologies used
- Activecampaign - CRM
- Zapier & Make - Integrator
- Messagebird - Whatsapp sender