What it is about?
Automation of the sales funnel in the leadership community
A sales funnel takes the customer from the stage of getting to know the product or service to making a purchase.
The more valuable and demanding the product or service, the more understanding and accurate communication it requires on subsequent elements of the funnel.
The customer journey consists of several experiences such as webinars, 1-on-1 meetings and quizzes, and each stage requires dedicated, precise and personalized communication to maintain engagement.
Purchasing a premium product or service requires that the buyer clearly understands the need and value that purchasing the product or service will bring to them.
With a growing number of customers, the problem is to synchronize all communication with manual messages, which results in hundreds of repetitive and manual messages and the risk of errors.
Based on the sales funnel, we started sequentially combining the customer's stages on the way to purchasing a product.
Automating each of the separate steps and combining them into one coherent path led to sales funnel automation.
Additionally, each step is measured and recorded in consistent statistics.
We have built communication automation in which the customer can navigate through subsequent elements of the customer journey and receive appropriate messages at the appropriate stage.
The team has insight into who reports at a specific stage.
The system automatically adds tasks that need to be completed after a 1-on-1 meeting or group webinar
- Activecampaign - CRM
- Zapier & Make - integrator
- Messagebird - Whatsapp sender
- Calendly - meeting scheduling