Introduction

Autohauslager, a car sales intermediary, required a system to automate email notifications about newly available cars.

The goal was to inform potential buyers efficiently and effectively.

Client Background

Autohauslager connects car sellers and buyers through a platform that displays available cars.

Sellers add cars to the system, and buyers browse and purchase them.

Communication between the two parties needed significant improvement, particularly regarding new car availability.

Challenge

Informing all clients about new car availability manually became time-consuming as the number of cars and clients increased.

Each new car required manually crafted emails, which was repetitive and inefficient.

Solution

We developed an automated email notification system with the following features:

• Automatic email notifications about new car availability.
• Client service team provides additional car details via a form, triggering the email generation.
• Ability to select specific clients based on their country (Germany, Belgium, Netherlands) to customize the message and language.
• Emails are generated and sent automatically after data entry and confirmation.

Implementation

Email Notification Automation:

• Every new car triggers an email notification to all clients after a few additional details are provided.
• The client service team fills out a form with extra information, saving it and triggering the email.

Customization and Scalability:

• The client service team can select which clients receive the notification, ensuring personalized content based on the clients' origin.
• The system handles a growing number of cars and clients without extra effort from the team.

Efficiency:

• A one-time setup, a few additional details, and a single click can send hundreds of personalized emails.
• Automated notifications save significant time and effort.

Result

Time Savings:

• Automation significantly reduced the time spent writing and sending emails.
• For 50 clients and 50 cars, the savings amounted to 208 hours monthly (5 minutes per car/client, 50 cars, 50 clients).

Scalability:

• The system efficiently manages increasing numbers of cars and clients without additional strain on the client service team.

Personalisation:

• The ability to select clients based on their country ensures messages are delivered in the appropriate language (Polish and English).

Efficiency:

• The setup and single-click notification process streamlined communication, enhancing efficiency without manual intervention each time.

Total time savings: They can save about 208hours for 50 clients and 50 new cars available

Technologies used

Conclusions

The automated email notification system for Autohauslager significantly enhanced communication efficiency, saving time and effort while ensuring personalised and scalable messaging.

This improved operational efficiency and allowed the client service team to focus on more critical tasks.

Manual vs Automation approach

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